Company leader
Keith Humes
Founder and CEO
Rosemont Media
Keith Humes is the founder and chief executive of Rosemont Media, a San Diego marketing agency for plastic surgeons, cosmetic dentists, and eye care practices. He has worked in healthcare digital marketing since 1999.
Building Rosemont Media
Humes started in healthcare digital marketing in 1999 and founded Rosemont Media in 2008. The agency builds websites and runs SEO and social media for plastic surgeons, dentists, LASIK and eye care providers, and other practices nationwide. It takes one practice per market, so local rivals cannot hire the same team.
On the meeting circuit
Humes lectures at national industry meetings. They include The Aesthetic Meeting of the American Society for Aesthetic Plastic Surgery, The Meeting of the American Society of Plastic Surgeons, the Dallas Rhinoplasty Symposium, the American Academy of Cosmetic Dentistry's Scientific Session, and the annual meeting of the American Society of Plastic Surgery Administrators. His recent talks include "The Future of Plastic Surgery Marketing: Mastering SEO, Search and AI" at The Aesthetic MEET in 2025 and 2026.
Search in the age of AI
His current work centers on generative engine optimization, AI search visibility, paid media, and search everywhere optimization for healthcare brands. He took the same theme to cosmetic dentists at AACD Aventura 2026 with "The Future of Cosmetic Dentistry Marketing: Mastering SEO, Search and AI."
Personal life
Humes is an avid fisherman and a master griller. In San Diego he also surfs and spends time with his wife and two daughters.