Consumer telehealth · Virtual maternity and midlife care
Pomelo Care
Pomelo Care is a 24/7 virtual care team for pregnancy, postpartum, newborn, and perimenopause care, offered at no cost to many patients through their health plan or employer and working alongside each patient's in-person OB-GYN.
Strong fit
- Pregnant patients whose Medicaid plan, insurer, or employer offers Pomelo as a covered benefit
- New parents who want round-the-clock answers on recovery and newborn care
- Women in perimenopause who want regular check-ins and hormone therapy managed by video
Weak fit
- Patients whose plan or employer does not cover Pomelo
- Anyone looking for a clinic that delivers babies or does in-person exams
- Patients who do not want regular outreach calls and messages
Bottom line
Pomelo Care is a virtual care team that supports patients through pregnancy, the first year after birth, and now perimenopause, working alongside their in-person doctors. It is worth using for anyone whose health plan or employer covers it, since care is often free and the team answers messages quickly. It does not replace an OB-GYN or a delivery hospital.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
Pomelo Care is used by pregnant patients, new parents, and, since its newest program launched, women in perimenopause and menopause. Most patients reach it as a benefit from their Medicaid plan, commercial insurer, or employer, then download the Pomelo app to text or video-call a care team at any hour. The team includes nurse practitioners, nurses, midwives, OB-GYNs, doulas, menopause specialists, therapists, and registered dietitians, according to its homepage. Pomelo does not deliver babies; it coordinates with the patient's own OB practice and writes its notes into that practice's records.
On price, Pomelo is usually free to the patient. Health plans and employers pay a per-person, per-month fee, and the care is covered for patients, Forbes reported in January 2026. That puts it in a different market from cash-pay apps. Its main competitors for employer and health plan contracts are maternity benefit companies such as Maven Clinic, and on the midlife side, virtual menopause clinics such as Midi Health and Evernow, which bill patients or their insurance per visit.
Marta Bralic Kerns, a former Flatiron Health executive, founded Pomelo in 2021 and is its chief executive. She started with Medicaid, which pays for 42% of U.S. births, because that is where the gaps in access and the rates of complications are highest, she told the Out-Of-Pocket newsletter.
Pomelo now covers more than 25 million lives and supports nearly 7% of U.S. births, according to its January 2026 funding release, which announced a $92 million Series C led by Stripes at a $1.7 billion valuation. The same release reports company-published results including a 37% reduction in preterm births and a 46% reduction in emergency room use, and says its new midlife program cut symptom scores by 88% in 60 days. Pomelo declined to disclose revenue to Forbes; its annual revenue is an estimated $65 million.
Complaints are few and specific. One Trustpilot reviewer says Pomelo kept calling about her pregnancy for months after she reported a miscarriage, and another says Pomelo confirmed doula coverage and then reversed it three months later.
What patients say
Patients on Trustpilot rate Pomelo Care 4.2 from 14 reviews. Here is what they like and dislike.
"I really appreciate the monthly check ins and the ability to quickly send a message to my care team through the app and get very timely responses." Trustpilot
"Felt like I could reach out at any time and not have to wait months to get an appointment and address an issue or even just get a simple answer to a question." Trustpilot
"They called me after my miscarriage this past March, and they said that they would update it, but have since called me monthly to ask me about my pregnancy." Trustpilot
"They verified my insurance and told me I had coverage, and I started working with one of their doulas. Then three months later they told me "oh wait" you don't have coverage." Trustpilot
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Pomelo Care | 7.8 | 7.4 |
| Allara Health | 7.7 | 7.8 |
| Midi Health | 7.6 | 7.0 |
| Evernow | 7.6 | 7.9 |
| Tia | 7.2 | 6.8 |
Pricing
| Item | Detail |
|---|---|
| Model | Pomelo is paid by health plans and employers through a per-person, per-month fee, and care is usually free to the patient. |
| What usually drives cost | For Pomelo, your cost depends on whether your Medicaid plan, insurer, or employer has a contract with it. |
| What to ask before you buy | Ask Pomelo, or your plan, whether you are eligible and whether services such as doula support are covered for you. |
| Note | Pomelo works alongside your in-person OB-GYN and does not deliver babies. |
| Published pricing | Pomelo does not list a self-pay price. Its site says care is often available at no cost, depending on your plan. |
Leadership
Marta Bralic KernsFounder and CEO- Isabelle Von Kohorn, MD, PhDChief Medical Officer
Methodology
| Weight | Factor | What it measures |
|---|---|---|
| 35% | Customer outcomes | Whether buyers get measurable operational or clinical-workflow results after go-live |
| 30% | Product | Capability depth, reliability, and fit for the job the category buys |
| 20% | Implementation | How hard it is to stand up, integrate, train, and stabilize |
| 15% | Pricing clarity | Whether a buyer can model total cost without a mystery quote |
| Label | Meaning |
|---|---|
| Highly recommend | Strong outcomes and product with manageable caveats |
| Recommend | Solid fit for the right buyer; know the tradeoffs |
| Conditional | Only with a specific use case or heavy caveats |
| Not recommended | Avoid for most buyers in this category |
Read our full methodology for how we weight scores and assign recommend labels.