Mayblum is trying to make family caregiving financially sustainable by helping relatives obtain payment and continuing support for care at home.
Max Mayblum is the founder and CEO of Givers, a company supporting and paying eligible family caregivers. His family’s experience navigating care for older relatives and a relative with cancer led him to build a service around the practical and financial work of caregiving.
From Family Caregiving to Givers
His family’s experience exposed how much work happens outside a medical appointment: researching benefits, making calls, organizing care, and helping relatives through illness. In Givers’ launch essay, he recalled that years of work in digital health had not made his own family’s navigation straightforward.
“It is a full time job,” he wrote of caregiving in that essay. The experience turned a personal search for support into a company focused on helping other families manage the same responsibilities.
Building Support Beyond the Application
He founded Givers in 2021. The company initially described a caregiver savings and support platform; its current work includes helping eligible families enroll in state programs, documenting daily care, and supporting and paying caregivers.
That development keeps his attention on the caregiver’s continuing role, including the administrative requirements that accompany payment. The service provides coaching and training after enrollment, linking financial support to the practical work families do at home.
Caregiving and Entrepreneurship
Mayblum is an Emory University graduate. His company biography records a Certified Senior Advisor credential held from 2021 to 2024 and recognition in Forbes’ 2024 consumer-technology 30 Under 30 cohort.
His public conversations focus on caregiving, Medicaid, home- and community-based services, and health technology. The company biography collects interviews about the family experiences behind Givers and the challenge of making available support easier to use.