Fay
Insurance-covered registered-dietitian visits
Fay connects patients with registered dietitians for personalized nutrition counseling, insurance billing, and virtual visits across many clinical specialties.
Best for
- Patients whose insurance covers nutrition visits with a suitable Fay dietitian
- People seeking ongoing personalized nutrition support through video visits
Not ideal for
- People expecting every plan and appointment to cost nothing
- Patients needing an urgent medical assessment or a medication-prescribing service
Bottom line
Fay is a useful route to registered-dietitian care when the provider and insurance coverage fit. Its searchable network and virtual visits make ongoing counseling easier to arrange, with the quality of the clinical match and continuity of appointments shaping the experience.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
Patients use Fay to find a dietitian for concerns such as diabetes, gastrointestinal symptoms, eating disorders, or weight management. Nourish is a direct alternative for insurance-covered virtual dietitian visits. Fay also lists in-person options, although virtual care is central to the convenient-access proposition.
Insurance coverage can make the patient’s cost much lower than repeated cash-pay visits. A $0 advertisement is an eligibility-dependent price, however, so comparing Fay with Nourish requires the same insurance plan, provider, and service. A good specialty match and a schedule the patient can maintain are important parts of that comparison.
- Nutrition-care value (7.3): Ongoing registered-dietitian care supports practical behavior change, while individual testimonials do not establish comparative outcomes.
- Dietitian matching and support (7.8): Specialty matching, provider profiles, and between-visit tools support continuing care.
- Appointment access (7.8): Virtual appointments and a large provider network improve convenience, subject to state and clinician availability.
- Cost and coverage clarity (6.8): Insurance can reduce patient cost, but the advertised $0 rate is not a universal benefit guarantee.
Choosing a Dietitian and Continuing Care
Fay’s directory lets patients filter by location, insurance, and specialty and read each clinician’s experience and approach. Its homepage describes more than 3,400 registered dietitians. The breadth creates choice, but an individual provider’s license, availability, and clinical focus still determine whether a person can book appropriate care.
Visits lead to personalized goals and changes to daily eating habits. Fay also describes app-based progress tracking and communication between sessions. This is counseling and nutrition care delivered by the selected professional; a platform membership does not ensure that every dietitian offers the same style of care or appointment times.
Coverage and Clinical Expectations
Fay handles insurance billing and advertises sessions as low as $0. That should be read as a possible covered price, with the patient’s own benefits determining responsibility. Confirming the provider’s network status, benefit limits, and anticipated charges before a series of visits can prevent a misunderstanding about the cost of ongoing care.
Published member stories describe improvements in weight and laboratory measures. Kristin Myers became CEO in January 2026; founder Sammy Faycurry is not the current CEO identified in the company’s leadership update.
Product and service details: faynutrition.com, faynutrition.com.
Company scale
HIR estimates Fay annual revenue below $200 million from its disclosed patient footprint, registered-dietitian network, and venture-backed care-platform scale. Scale source
What People Say
What people like
"Daniel helped me with thyroid issues and my menstrual cycle"
"I have been working with Elana now for 6 weeks. I am down 12 pounds, off my GERD medication and my diabetes is doing much better."
What people don't like
"The advertised zero-dollar visit still depends on my insurance benefits."
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation.
Based on: Product or service details, Product or service details.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Fay | 7.5 | 7.8 |
| Nourish | 7.8 | 8.0 |
| Berry Street | 7.7 | 8.0 |
Pricing
| Item | Detail |
|---|---|
| Insured sessions | As low as $0 per session with insurance; individual responsibility depends on benefits. |
| Cash payment | Cash pay is a directory option. Confirm the selected provider’s rate before booking. |
| Coverage check | Verify network status, nutrition benefits, visit limits, and any deductible or copay. |
| Other terms | Confirm cancellation, no-show, and billing policies with Fay and the selected dietitian. |
Recent news
- January 2026: Fay appointed Kristin Myers as CEO; the announcement describes her background in primary care, health plans, and providers.
Methodology
We reviewed product documentation, published service evidence, pricing, and customer accounts available on November 8, 2026. Scores are editorial assessments on a ten-point scale. The overall score weights outcomes and workflow value at 35%, product at 30%, implementation at 20%, and pricing clarity at 15%. Company-website testimonials are vendor-selected accounts.
Existing peer scores are carried from the linked HIR reviews.
Sources
- Healthcare Industry Reviews analysis of the product, service, and pricing sources below, conducted November 2026.
- faynutrition.com ·
- faynutrition.com · post/fay leadership update
- faynutrition.com · post/fay series b announcement