Consumer telehealth · Online healthcare store
General Medicine
General Medicine is an online healthcare store where people search, compare, and buy medications, lab tests, telehealth visits, specialist e-consults, and some in-person care, with insurance and cash prices shown before they buy.
Strong fit
- Adults who want to see a price before they book care
- People who want labs or medications without an office visit
- Insured patients who want to compare their plan price with the cash price
Weak fit
- Patients who want one ongoing primary care doctor
- People who need urgent in-person care
- Patients with complex conditions that need a care team over time
Bottom line
General Medicine sells care like a store, with more than 2,900 products and services, prices shown up front, and a licensed clinician to guide people who are unsure what they need. It suits adults who want labs, medications, and quick consults at a known price. Patients who want a long-term relationship with one doctor should look at a primary care practice.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
General Medicine is used by adults who know what care they need, or want help working it out, and want to see the price first. Its catalog lists more than 2,900 products and services across medications, labs, telehealth visits, specialist e-consults, and select in-person visits and procedures, according to its company page. Customers pay with insurance or out of pocket, and a licensed clinician reviews orders where needed. A same-day video visit is usually available for people starting new care, and an AI chat helps customers describe symptoms and book care.
The company says its catalog defines each service apart from who delivers it, so offers from different clinicians and labs can be priced and compared in one storefront. It also says investor and commercial relationships do not decide which products customers see or which treatments clinicians recommend.
The closest competitors are Sesame, Found, Henry Meds, and Mochi Health.
TJ Parker, Elliot Cohen, and Ashwin Muralidharan, the team behind the online pharmacy PillPack and former Amazon leaders, founded General Medicine in 2023, and it launched nationwide in May 2025. Parker is chief executive. On October 6, 2026 the company announced a $120 million Series B led by Andreessen Horowitz, where general partner Vineeta Agarwala led the investment, bringing total funding to $152 million. Its investors include Matrix, Eli Lilly and Company, and Mercy Health. It is based in San Francisco, with offices in Boston.
General Medicine is young, and there are few public patient reviews to judge results. The company says its AI chat helps people find care and does not replace a clinician's judgment.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| General Medicine | 7.6 | 7.6 |
| Found | 7.4 | 7.2 |
| Mochi Health | 7.0 | 6.6 |
| Sesame | 6.8 | 6.7 |
| Henry Meds | 6.7 | 6.3 |
Pricing
| Item | Detail |
|---|---|
| Model | General Medicine charges a listed price for each product or service, billed to insurance or paid out of pocket. |
| What usually drives cost | Which products and services you buy, and whether your insurance covers them. |
| What to ask before you buy | Ask General Medicine whether a service is billed to your plan, what the cash price is, and whether follow-up visits cost extra. |
| Note | Eli Lilly and Company is an investor. General Medicine says commercial ties do not decide which treatments its clinicians recommend. |
| Published pricing | General Medicine shows insurance and out-of-pocket prices on each product before purchase. |
Leadership
- TJ ParkerCo-founder and CEO
- Elliot CohenCo-founder and President
- Ashwin MuralidharanCo-founder and Chief Product Officer
- Pallabi Sanyal-Dey, MDMedical Director
Methodology
| Weight | Factor | What it measures |
|---|---|---|
| 35% | Customer outcomes | Whether buyers get measurable operational or clinical-workflow results after go-live |
| 30% | Product | Capability depth, reliability, and fit for the job the category buys |
| 20% | Implementation | How hard it is to stand up, integrate, train, and stabilize |
| 15% | Pricing clarity | Whether a buyer can model total cost without a mystery quote |
| Label | Meaning |
|---|---|
| Highly recommend | Strong outcomes and product with manageable caveats |
| Recommend | Solid fit for the right buyer; know the tradeoffs |
| Conditional | Only with a specific use case or heavy caveats |
| Not recommended | Avoid for most buyers in this category |
Read our full methodology for how we weight scores and assign recommend labels.