Patient engagement & telehealth · Secure text messaging
Rhinogram
Rhinogram provides HIPAA-oriented patient text messaging and team inbox workflows for practices, without requiring a patient app. It is not an EHR.
Strong fit
- Dental, orthodontic, and specialty practices that want HIPAA-friendly texting without forcing patients onto a portal app
- Teams consolidating phone-tag workflows into a shared text inbox
- Buyers comparing mid-market messaging tools rather than enterprise intake suites
Weak fit
- Health systems buying an enterprise CRM and kiosk stack as the only project
- Clinics that need a full EHR or consumer telehealth clinic
- Buyers unwilling to text-enable practice lines and train staff on a shared inbox
Bottom line
Rhinogram earns a Recommend for practices that want cloud HIPAA-oriented patient texting and team inbox workflows without a patient app download. Outcomes show up when phone tag moves into text and staff share one conversation history. Product focus is messaging and virtual visits rather than full intake payments like Phreesia. Implementation is light for SMB specialty clinics. Third-party directories often place revenue in a low-single-digit millions band under founder and CEO Dr. Keith Dressler. Score sits under OhMD and Curogram on AI and intake breadth, and with Clearwave on the lower-mid engagement board for a narrower text-first job.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
Rhinogram is a Chattanooga patient-communication company founded in 2015 by Dr. Keith Dressler. The product focuses on HIPAA-oriented text messaging, team collaboration, and related virtual-visit workflows without requiring a patient app download.
It is engagement messaging, not an EHR. Compare OhMD when AI call deflection is in scope, Spruce when clinical phone plus messaging matters, and Curogram when intake forms sit beside secure chat.
Score reflects a solid text-first specialty fit with thinner published pricing than some peers.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Healthie | 7.7 | 7.4 |
| OhMD | 7.5 | 7.4 |
| Curogram | 7.5 | 7.3 |
| Spruce Health | 7.3 | 7.4 |
| Rhinogram | 7.1 | 7.3 |
| Clearwave | 7.1 | 6.8 |
| QliqSOFT | 6.7 | 6.5 |
Pricing
| Item | Detail |
|---|---|
| Model | Quoted messaging platform subscription for practices; public rate cards are limited. |
| What usually drives cost | Providers or locations, message volume, and optional telehealth features. |
| What to ask in diligence | Monthly cost at your location count, including texting throughput and any telehealth add-ons. |
| Published pricing | Public list price: not broadly published. Confirm current packaging on a sales call. |
Prerequisites for purchase
| Need | Why it matters |
|---|---|
| What you need to get Rhinogram to function | |
| Named front-desk or access owner for inbox and phone workflows | Software without owners becomes shelfware. |
| Baseline abandoned-call, time-to-book, and message response metrics captured | You cannot prove value without a before number. |
| EHR or PM write-back path and phone numbers inventory documented | Missing integrations recreate swivel-chair work. |
| Patient consent and texting policy ready before launch | Unclear consent stalls legal review. |
| Staffing plan for exceptions the AI or inbox cannot close | Unowned exceptions age into missed visits. |
| What will maximize your value | |
| Track staff-answered calls and booking lag weekly for 90 days | Login counts are not outcomes. |
| Start with one location or service line first | Narrow wins beat empty enterprise banners. |
| Retire parallel SMS tools after a parallel month | Dual inboxes double cost. |
| Review stalled threads in a standing huddle | Silent aging hides failure. |
| Publish a monthly access digest to practice leaders | Hidden delays surprise everyone. |
| Deal-breakers | |
| Nobody will own the shared inbox. | |
| You refuse phone or EHR integration work the product needs. | |
| You expect a full EHR replacement from a messaging tool. | |
| Leadership will not measure call deflection or booking speed. | |
| Compliance blocks patient texting consent. | |
Value creation time frame
| # | Stage | Typical range |
|---|---|---|
| 1 | Scope & baseline | 1-3 weeks - Metrics, numbers, EHR inventory. |
| 2 | Configure | 2-6 weeks - Inbox, AI skills, integrations; test scripts. |
| 3 | Pilot | 2-4 weeks - One site; exception playbook. |
| 4 | Scale | 1-2 months - Add lines/sites; retire shadow SMS tools. |
Methodology
| Weight | Factor | What it measures |
|---|---|---|
| 35% | Customer outcomes | Whether buyers get measurable operational or clinical-workflow results after go-live |
| 30% | Product | Capability depth, reliability, and fit for the job the category actually buys |
| 20% | Implementation | How hard it is to stand up, integrate, train, and stabilize |
| 15% | Pricing clarity | Whether a buyer can model total cost without a mystery quote |
| Label | Meaning |
|---|---|
| Highly recommend | Strong outcomes and product with manageable caveats |
| Recommend | Solid fit for the right buyer; know the tradeoffs |
| Conditional | Only with a specific use case or heavy caveats |
| Not recommended | Avoid for most buyers in this category |
Read our full methodology for how we weight scores and assign recommend labels.