Revenue cycle · Elective care patient financing
PatientFi
PatientFi is an Irvine, California, patient financing company that lets elective healthcare practices offer monthly payment plans for procedures such as plastic surgery, fertility, dentistry, and audiology.
Strong fit
- Plastic surgery, medspa, fertility, dental, and audiology practices that lose cases on sticker price
- Groups that want soft credit checks and high approval rates
- Practices that need funding paid to the provider quickly after approval
Weak fit
- Hospitals collecting insured balances instead of elective self-pay
- Practices that cannot start without a public merchant fee schedule
- Patients shopping only for zero-interest medical credit cards with national brand recognition
Bottom line
PatientFi turns elective procedures into monthly plans, with funding up to $60,000 and soft credit checks, and it reported a $140 million revenue run rate in 2025. Practices credit higher case acceptance, and patient reviews on the company site praise easy approvals. Published merchant pricing is not listed, and some patient financing complaints in the category involve deferred interest and billing communication.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
PatientFi's buyers are elective healthcare practices, and its users are their patients. A practice offers PatientFi at checkout; the patient applies in about a minute, and approved plans can fund up to $60,000 with zero-interest options for some borrowers, according to the company homepage. Specialties listed include plastic surgery, medspa and dermatology, fertility, cosmetic dental, audiology, hair restoration, and vision.
Pricing for practices is by quote. Among companies we review, PayZen, AblePay Health, and PatientPay sell patient financing or payment plans, often with a stronger hospital or insured-balance focus, and Cedar sells patient billing software to health systems. PatientFi is aimed at elective self-pay conversion.
Todd Watts co-founded PatientFi in 2017 in Irvine, California, and is CEO. The Orange County Business Journal's OC500 2025 profile said the company had about 130 employees, a $140 million annual revenue run rate, and had helped about 320,000 patients qualify for more than $3 billion in out-of-pocket care. It has raised about $100 million, including a $35 million Series B.
The same profile said PatientFi extended its LaserAway partnership across 143 US clinics and is expanding in fertility, dentistry, and ophthalmology, and building Privi, an aesthetics membership product. PatientFi's 2025 revenue was $140 million, per that profile.
On its homepage, PatientFi publishes practice and patient testimonials about higher acceptance rates and simple monthly payments. A company survey cited on the site says 88% of practices rated PatientFi better than or their best option versus prior financing providers. Independent Trustpilot coverage exists for the patient experience; treat promotional site quotes as company-selected.
What practices say
What people like
"PatientFi is easy to use for both the patient and the practice. In just three months, our acceptance rates have increased by 75%." PatientFi
"This is by far the most transparent company when it comes to patient financing." PatientFi
"PatientFi's high approval rates, low fees for the practice, and easy monthly payments really helped to grow our business." PatientFi
What people don't like
"Merchant fees and deferred-interest terms are not published on the homepage, so practices cannot model total cost without a sales quote." Based on product docs
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: PatientFi homepage, Orange County Business Journal OC500 profile, and PatientFi enterprise page.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Cedar | 7.9 | 7.4 |
| PayZen | 7.6 | 7.5 |
| Paytient | 7.3 | 7.4 |
| PatientFi | 7.2 | 7.2 |
| AblePay Health | 7.2 | 7.2 |
Pricing
| Item | Detail |
|---|---|
| Model | Practices pay merchant fees on financed cases; patients repay PatientFi. Pricing is by quote. |
| What usually drives cost | Approval mix, average ticket size, specialty, and volume. |
| What to ask before you buy | Ask PatientFi for the merchant fee schedule, funding timing to the practice, and how zero-interest promotions work for patients. |
Leadership
Recent news
- November 2025: The Orange County Business Journal reported PatientFi's annual revenue run rate at $140 million and said the company was expanding in fertility, dentistry, and ophthalmology after a LaserAway rollout to 143 clinics. Orange County Business Journal
- 2025: PatientFi continued building Privi, an aesthetics membership and subscription product, according to the same OC500 profile. Orange County Business Journal
Methodology
| Weight | Factor | What it measures |
|---|---|---|
| 35% | Customer outcomes | Whether buyers get measurable operational or clinical-workflow results after go-live |
| 30% | Product | Capability depth, reliability, and fit for the job the category buys |
| 20% | Implementation | How hard it is to stand up, integrate, train, and stabilize |
| 15% | Pricing clarity | Whether a buyer can model total cost without a mystery quote |
| Label | Meaning |
|---|---|
| Highly recommend | Strong outcomes and product with manageable caveats |
| Recommend | Solid fit for the right buyer; know the tradeoffs |
| Conditional | Only with a specific use case or heavy caveats |
| Not recommended | Avoid for most buyers in this category |
Read our full methodology for how we weight scores and assign recommend labels.